The Ultimate Guide to Creating a Social Media Calendar

When it comes to building a successful social media strategy, choosing the right social channels and content mix is a crucial step. But before you start posting away, take some time to audit your existing social media accounts and create a clear picture of your online presence.

In this article, we'll walk you through the process of conducting a thorough social media audit, using the 'strategic selling blue sheet template' as a guide. With this comprehensive template, you'll be able to identify gaps, underwhelming results, and opportunities for improvement on each of your social networks.

Step 1: Gather Your Analytics Data

Start by analyzing your analytics data to see how your posting frequency or time of posting impacts engagement and conversions. This will give you valuable insights into what's working and what isn't.

Step 2: Identify Key Metrics for Measuring Success

Next, identify the key metrics that will help you measure future success on each platform. These might include things like engagement rates, follower growth, or conversion rates.

Step 3: Audit Your Existing Social Media Accounts

Using your analytics data and key metrics, audit your existing social media accounts to see how often you're currently posting on each network. Take note of any gaps in your posting schedule, as well as any opportunities for improvement.

Step 4: Identify Your Most Successful Posts and Campaigns

Take a look at your most successful posts, campaigns, and tactics to see what's working well and what you can replicate in the future.

Step 5: Assign Accountability and Set Goals

Use your audit findings to assign accountability for each social media account on your team. Set clear goals and KPIs for each platform, and make sure everyone knows what they're responsible for.

Step 6: Define Your Target Audience

Take some time to define your target audience, including their demographics and personas. This will help you create content that resonates with them and drives engagement.

Step 7: Plan Your Content Calendar

Using the insights you've gathered from your audit, plan out your content calendar for each social network. Make sure to include a mix of different content types, such as photos, videos, and links.

By following these steps and using our 'strategic selling blue sheet template', you'll be able to create a comprehensive social media calendar that helps you plan and schedule all your content in advance. With this tool, you'll be able to identify gaps, underwhelming results, and opportunities for improvement on each of your social networks, and take your social media strategy to the next level.

Bonus: Download Our Free Social Media Calendar Template

Ready to get started? Click here to download our free, customizable social media calendar template. With this tool, you'll be able to easily plan and schedule all your content in advance, and stay on track with your social media goals.

Strategic selling blue sheet template